About Marietta Gentles Crawford

Marietta Gentles CrawfordHi, there. Welcome to my humble digital home.

Pour a glass of wine—no judgment here if it’s before noon—and hang out with me for a minute or two. (I think this is the part where I’m supposed to tell you about myself).

Picture it, Sicily 197…okay, I kid. I was born in New York. But I guess I’ve spilled the beans that I love The Golden Girls. I’ve been writing since I was a quirky 12-year-old who read women’s magazines and played with words. Somehow I crafted stories from my imagination about love, loss, and anger to escape my everyday adolescent woes (little did I know what I was in for as an adult).

So how did I get to where I am today?

Let’s just say I hit a number of snags in my career as I became more seasoned, and inherited some real-life material to work with. (Translation: I got bitten by the reality bug.) I struggled with being underpaid, fighting mediocrity, losing my passion, and burning out on a regular basis. I turned to words again to express my feelings and accomplishments. They become my secret weapon every time I had to step outside of my comfort zone to find a new opportunity, which was more times than I would have liked.

Many doubted my career moves, but I knew my worth and the value I offered. This conviction and the quest to live beyond the “status quo”  led me to the path of personal branding. Over the years, I’ve learned to better navigate the murky waters that people tend to leave out from their success stories (you know, managers who can give Norman Bates a run for his money, failed goals, change, self-doubt, and the taste of salty tears). Now I use my words to inspire and capture digital brands in a way that’s credible, consistent, and charismatic. I use my words for you.


A little bragging (not too much, I promise!)

With over 10 years’ experience as a technical writer, trainer, and instructional designer for top brands, I understand the ins and outs of what innovative companies and professionals need—value, growth, reward.

Not to mention, (although I guess this technically is a mention), I’m a serial learner who loves all thing social media and technology. I believe it’s important to always keep your brand sharp and continue to find ways to show value not only in the “real world,” but online as well.

My trainings as a Reach Social Branding Analyst, Reach 360 Analyst, and Certified Professional Resume Writer (CPRW) helps me stay on top of the latest personal branding trends so I can keep you in the know.

In addition to my blog, which I welcome you to check out, I’ve had my work featured in places like The Huffington Post, Thrive GlobalLifeHack, LinkedIn Pulse, and The Personal Branding Blog. I’ve also been fortunate to build a career contributing to diverse companies like Macy’s, New York City Department of Education, J.P. Morgan Chase, and Pfizer.

My why?

I hate mediocrity and love helping professionals and businesses who still care about raising the bar—even if it’s been lowered. I want to help you be more than just a name. I want your target audience to see you as you see yourself (which is pretty exceptional by the way). And most importantly, I want YOU to show the best version of yourself.

Creatively yours,


View Marietta Gentles Crawford, CPRW's profile on LinkedIn


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