From the Blog
About Selfies and Social Media: A Snapshot of Self-Image and Digital Marketing
I hate selfies. I can't remember when it became a word or a "thing." But it's a part of digital marketing I've been resistant to participating in. It’s also one of the reasons why Instagram is my least favorite platform for business. Maybe it’s because I’ve been...
How to Get to the Heart of Your Personal Brand (and Sell Your Unique Expertise with Soul)
If you're struggling to connect with your audience, you may also be struggling to find your voice. This is hard because then it becomes easy to miss opportunities to communicate what makes you different from the next person in your industry online. And instead of...
How to make “big leaps” (even if you don’t feel ready)
“Can you let me know when you have time to talk? No rush if you can’t today.” That’s the message I sent to my then manager around 4:30pm three years ago. I tried to type it casually, so it sounded “casual.” But inside my chest was a marching band having a party. As...
This is Why LinkedIn Hacks are Horrible
So you wanna 10x your LinkedIn lead generation, get loads of contacts, increase your “likes,” and skyrocket your business with proven biblical secrets that work overnight like GANGBUSTERS!? Here’s the truth: Umm, yeah, it doesn’t work like that… There are a lot of...
This is why you should personalize LinkedIn invitations to connect
I’ve seen a few (notable) LinkedIn experts diminish the importance of sending personalized LinkedIn invitations. They teach their clients to “automate everything” and spam, I mean, “DM everybody” with their sales offers. Perhaps from a sales perspective, it’s about...
3 Personal Branding Lessons Anyone Can Learn From Hamilton
"How does a bastard, orphan, son of a whore and a Scotsman, dropped in the middle of a forgotten spot in the Caribbean by Providence impoverished in squalor, grow up to be a hero and a scholar?" The opening lines of the song "Alexander Hamilton" echoed in the theater...
Shut up and sell?
Silence is sometimes the loudest sound during times of crisis. Three months ago, a virus shoved its way into our lives and knocked the world off its axis. The name? Coronavirus or COVID-19 for short (as if an acronym makes it less scary—like calling Halloween's Mike...
What Are You Laying The Foundation For?
A year ago, I closed a chapter in my career and made the transition from a part-time to a full-time business owner. What many people didn’t know was that I was three months pregnant at the time I decided to download the resignation letter waiting for me in my Google...
About That One Powerful Habit of Successful People
There are a bazillion internet articles that claim this one thing will morph you into a seven-figure making, Ted Talking, jet setting influencer. What is it, you ask? Becoming a morning person. (Yes, insert eye roll here.) This key to success dictates that sleep is...
If You Want to Make Successful Connections, Stop Networking
Networking and talking about yourself can be a tough line to straddle, which is why many professionals hate the dreaded question, “So, what do you do?” I remember going to a networking event where someone plopped himself in the middle of my conversation and said,...
3 Ways to Make LinkedIn Endorsements Validate Your Personal Brand
LinkedIn's Endorsements feature is like the extra parts left over after you assemble Ikea furniture. Sure, it's a part of your profile, but do you give it much thought once everything has been put together? The “Skills & Endorsements” section is supposed to be a...
Do You Hear What I Hear?
What if I told you that someone was talking about you behind your back? Not just anyone, but one of your closest friends. Your confidant. This person knows about your insecurities, fears, and the fact that you count your chicken nuggets before you eat them. Here’s...