3 Common Myths About Authenticity Debunked
Lately, there’s been a lot of emphasis on being “authentic.” People are making the term a part of their brand, and it’s a buzzword splattered all over social media. I don’t dispute the importance of this topic, hence talking about it right now. But I worry that...
This Is Why I’m Not Sorry
Have you thought about how the words you use can impact your brand? No, I’m not talking about the four-letter words I refuse to give up. I’m talking about qualifying words that weaken your message or show a lack of confidence. In the Forbes article “6...
Do You Talk Politics on Social Media? Here’s What You Need to Know
Ah, election season. The time of year when you don’t need novelas or water cooler chat for some drama. You can lounge on the couch watching TV and, boom, a perfectly placed commercial slips in ending with “I am so and so, and I approve this message.” (Uh huh, as...
Social Branding: 4 Ways to Build Your Brand Beyond LinkedIn
I recently had the pleasure of co-facilitating a webinar with Marie Zimenoff, CEO of Career Thought Leaders where we discussed social branding. In Building Your Personal Brand (It’s More Than LinkedIn!), we walked career professionals and job seekers through the...