This weekend we approach that time of the year where we change the clock back an hour because that’s what we’ve apparently done for about 100 years. (Although I’m pretty sure there’s no longer the same need to conserve fuel to produce electric power like back in the days, but what do I know).

Last year this time, in addition to getting the best nine hours and twenty-five minutes sleep of my life, I was preparing to spend almost as long running the ING NYC Marathon with an amazing set of people that I adore. It’s always been a lifelong goal of mine.

As I reflect on goals, and start setting new ones, I think many of you may be doing the same. After all, career-minded professionals are always setting new goals.

Having a strong personal brand is a crucial part of you meeting your goals—both professional and personal.

Your challenge, should you choose to accept it: 5 days dedicated to improving your personal brand.

Starting Monday, you will receive a daily dose of the Fall Back On Your Personal Brand challenge. Don’t worry. It won’t be anything crazy, just simple, but helpful, food for thought to carry with you each day.

If even just one out of these five challenges gives you that a-ha moment that makes a difference, you’ve done well grasshopper. I’m looking forward to helping you fall back on your personal brand.

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Marietta Gentles Crawford
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Marietta Gentles Crawford

Writer + Personal Brand Strategist, Founder at MGC Ink
Marietta Gentles Crawford is a writer, personal brand strategist, and author of "From Nine to Thrive: A Guide to Building Your Personal Brand and Elevating Your Career." With over ten years' experience climbing through top corporate and government brands as a writer and trainer, her passion is inspiring professionals to dare mediocrity.
Marietta Gentles Crawford
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