There’s something about the word expert that can sometimes make you think of a used car salesperson. Sure, not all are bad. But you definitely have your eyebrow up as to whether or not you’re being bamboozled into buying a piece of junk that’s not worth the asking price.

Looking for a new career opportunity is no different than being a salesperson. You’re selling your skills with the hopes of getting hired for a good salary. But the truth is not every candidate is qualified for a role, and it’s not always easy for a manager to know if they’re getting a lemon.

Recruiters receive hundreds of emails from job seekers every day saying they are the “ideal candidate” for a position (sounds familiar, right?). Everyone claims to be experts in their field to try to close the deal. But realistically that’s not the case.

Talk is Cheap

Anyone can proclaim to be an expert. If you look around on LinkedIn, it’s filled with experts. There is no shortage of people telling you how to get a job, get clients, get healthy, and get happy. If you’re looking to hire a professional, it can be confusing who to trust with your time and money.

Now imagine how a hiring manager views your brand when you talk about your expertise. Do you know how many resumes and LinkedIn profiles they see that say “Passionate (or the buzzword of choice) professional with X years of proven experience”?

Do you know what that means to them? Absolutely nothing.

A manager or potential client does not have the time to leisurely watch to see if you’re the real deal like you may do when you’re checking someone out. Their goal is to quickly weed out the fake experts and identify experts who will actually be an asset.

Walk The Walk

To show you’re an expert, you have to consistently walk the walk and talk the talk. Your passion has to be engraved in who you are.  It has to be a natural part of your personal brand.

It’s in your blood to talk about your favorite industry topic. To shine in that project. To develop that idea that no one can replicate quite the same. This is all a part of branding yourself as an expert in your field. It’s not just what you say. It’s about what you do and what others say about you.

The accolades from others or your progression in your career are the best proof of your expertise. The key is to develop and enhance your LinkedIn profile so that you stand out from those who are faking it.

LinkedIn is a great place to show your expertise because you can authenticate your experience by:

  • Requesting recommendations (Let your colleagues sing your praise for you).
  • Receiving endorsements (Have others validate your top skills).
  • Participating in group discussions (Use this as an opportunity to show your knowledge).
  • Adding presentations and projects you’re proud of (Show your audience samples of your work).
  • Writing and publishing posts about trends in your industry (Get engagement from others).

Are you using LinkedIn to showcase your personal brand?

The opportunities to show your expertise are endless if you take the time to authentically build your personal brand. After all, you never know who is watching.

To truly be seen as an expert, you have to build a reputation that consistently speaks in your favor. This will leave no doubt in someone’s mind that you are the real deal.

If you take the time to bring your brand to life, your brand will take on a life of its own.

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Marietta Gentles Crawford
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Marietta Gentles Crawford

Writer + Personal Brand Strategist, Founder at MGC Ink
Marietta Gentles Crawford is a writer, personal brand strategist, and author of "From Nine to Thrive: A Guide to Building Your Personal Brand and Elevating Your Career." With over 15 years' experience climbing through top corporate brands, she helps small businesses and freelancers communicate their brand message and stand out from the crowd.
Marietta Gentles Crawford
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