“Self-promotion” and “personal branding” can seem like icky words, right? On the surface, they scream ego, arrogance, pretentiousness, and selfishness.

But what if in promoting yourself, you showcase your ability to help someone (or an organization) who finds value in the very skills you promote?

I roll my eyes too when I see people out there asking others to support them when they offer, or bring, nothing to the table. Because people notice the difference between someone saying:

“I want to be a chef so that I can live the lifestyle I always wanted outside of a cubicle and follow my dreams.” 

versus

“I want to be a chef so that I can use my passion for cooking and creativity to help others stay healthy and feel good.”

Do you see the difference between the two messages?

One is “me” oriented and the other speaks to someone else’s “me,” as in W.I.F.M (what’s in it for me?).

There has to be a value exchange or else people won’t give a damn…point blank.

While you can’t change how certain terms are generally perceived, you can shape YOUR message. When you talk about yourself, always show how you add value to others and your message will be received exactly as it was intended.

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Marietta Gentles Crawford
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Marietta Gentles Crawford

Writer + Personal Brand Strategist, Founder at MGC Ink
Marietta Gentles Crawford is a writer, personal brand strategist, and author of "From Nine to Thrive: A Guide to Building Your Personal Brand and Elevating Your Career." With over ten years' experience climbing through top corporate and government brands as a writer and trainer, her passion is inspiring professionals to dare mediocrity.
Marietta Gentles Crawford
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